Overview
A coastal escape deserves a standout brand.
Sonambulas is a boutique hospitality brand in Tofo, Mozambique — guesthouse, luxury suite, and villa stays with ocean views, considered service, and an atmosphere that feels a world away from the everyday. Their existing identity didn't match the experience: inconsistent visuals, no cohesive tone, and a digital presence that failed to capture what made the property special.
We developed a full brand identity and digital foundation — logo, typography, colour, photography direction, and a website designed to inspire bookings and build anticipation before guests even arrive.
The Challenge
Memorable stays, forgettable branding.
Guests were discovering Sonambulas through word of mouth and social, but the brand experience fell apart online. Visuals felt generic, messaging didn't convey the property's character, and there was no consistent identity across the website, social channels, and booking touchpoints.
- No unified visual identity across digital and print materials
- Website and social content that didn't reflect the quality of the stay
- Weak enquiry journey with no clear path from inspiration to booking
Our Approach
Identity first, experience everywhere.
We started with the feeling Sonambulas should evoke — warmth, escape, and the ease of seaside living. That shaped a complete identity system and a website built to showcase the property, tell the brand's story, and guide visitors from browsing rooms to making an enquiry.
- Full rebrand — logo, typography, colour, and tone of voice
- Photography and art direction guidelines for a cohesive visual language
- Website designed to inspire bookings with clear CTAs throughout
- Social-ready brand assets to extend reach across channels
Results
A brand that travels as far as Tofo.
- 240%+ Increase in page views
- 56 Direct enquiries in month one
- 3× Growth in social reach
- 100% Brand consistency across touchpoints
“Our brand finally feels like the experience we offer. Enquiries are up, social looks professional, and guests tell us they knew what to expect before they arrived.”
Next Project
Ready for results like these?
Whether you need a full website, a brand refresh, or both — we start with your goals and build from there.
Start a project →