Overview
Adventure online for a safari operator.
Mabeco Tours runs private 4×4 expeditions and bespoke safari trips across Mozambique and Southern Africa — professional guides, signature itineraries, and trips built around what travellers actually want. Their old site didn't do that justice: dated design, weak mobile experience, and no clear path from browsing trips to booking a custom journey.
We redesigned and rebuilt the site around discovery and conversion — a compelling first impression, tour pages that inspire confidence, and a booking journey that turns interest into confirmed enquiries.
The Challenge
Great trips, underwhelming website.
Search and referrals were bringing traffic, but the site wasn't converting. Tour pages lacked structure, the mobile experience felt secondary, and travellers had no obvious next step after discovering what Mabeco offered.
- Outdated design that didn't reflect the quality of their expeditions
- Poor mobile performance despite most visitors browsing on phones
- No clear booking funnel from trip listing through to custom journey request
Our Approach
Structure, speed, and a path to book.
We mapped how travellers discover Mabeco, explore signature trips, and decide to book. That shaped a cleaner site architecture, refined tour pages, mobile-first performance, and custom-trip CTAs placed at every key decision point.
- Homepage and tour pages redesigned to inspire and establish trust quickly
- Mobile-first build optimised for speed, readability, and Core Web Vitals
- Booking CTAs and enquiry flows connected end-to-end across the site
- On-page SEO foundations to support long-term organic visibility
Results
More traffic, more bookings.
- 180%+ Increase in organic traffic
- 32 Trip enquiries in month one
- 94% Mobile performance score
- 2× Average time on tour pages
“The new site finally captures what we offer — and the trips we run. Enquiries are up, and guests mention the website before they even arrive in Mozambique.”
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